Le Biastro

ROLE. Co-Lead Producer

WHO. Abbott, Weber Shandwick, Clockwise.Film & Bearded Kitten

WHAT. Immersive Dining Experience, Hidden Camera Show & Brand Campaign

WHERE. Shoreditch Arts Club

WHEN. March 2025

An immersive dining experience with a hidden camera element capturing guest reactions as our actors (dressed as wait staff) played out the evening to unsuspecting guests. The night was hosted by Abbott to raise awareness of the stigma people living with Diabetes experience when dining out, eventually culminating in a big reveal where Abbott’s latest advert played and landed the campaign message of the evening. My role as co-lead producer meant managing the creative, the budget, the scheduling and all teams involved alongside co-producer Jess Crimin. Leading in all pre-production, client management, on site live event and post deliverables.

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